Are Chinese Students Losing Interest in the ‘Big Four’?
Chinese students are gradually moving away from the traditional “big four” English-speaking study destinations
PC: Robert Bye
Recent trends suggest that Chinese students are gradually moving away from the traditional “big four” English-speaking study destinations- the US, UK, Australia, and Canada in favor of more cost-effective and closer-to-home options.
Overall Mobility Decline
According to industry insights, China is “no longer the easy gold-mine it once was.” Cost-sensitive families are increasingly looking toward destinations that offer affordability and proximity. The US, in particular, has seen the sharpest decline in Chinese enrolments since the 2020/21 academic year.
Read More: UK Plans 6% International Student Levy to Boost Public Confidence, Says Minister
UK: Holding Steady
The UK remains relatively stable, even showing modest growth in Chinese student numbers over the past few years. Its reputation for academic quality and policy consistency continues to attract students, though recent visa approval rates have softened slightly.
Canada, Australia & New Zealand
Canada experienced a notable drop in Chinese visa approvals, particularly in non-university sectors, though university enrolments remained steady. Meanwhile, Australia and New Zealand reported a mild rebound in Chinese student numbers, helped by improved border policies and institutional efforts to re-engage the market.
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What’s Driving the Shift?
Cost and Proximity: Families are prioritizing destinations closer to home and offering better value for money.
Policy and Politics: Fluctuating regulations and visa policies in the US and UK have created uncertainty, while the UK is still seen as relatively consistent compared to the US.
Emerging Alternatives: Countries in Europe and Asia are becoming attractive alternatives, providing competitive education options at lower costs.
The Bigger Picture
The US faces the steepest decline in Chinese enrolments.
The UK is holding its position with modest growth despite recent visa changes.
Canada has cooled in the short term, while Australia and New Zealand are seeing gradual recoveries.
The market is clearly diversifying, signaling that the dominance of the “big four” is under pressure.
