Efekta Launches World’s Largest AI-Driven English Learning Program Across Latin America

Efekta, Education First’s (EF) EdTech offshoot, has launched what it calls the world’s largest AI-driven English-learning initiative designed to transform language education for up to four million students and their teachers across Latin America.

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What the Program Offer

The initiative introduces two AI-powered tools:

• Classroom AI: Automates repetitive tasks such as grading and lesson planning, giving educators more time to focus on student engagement.
• Addi (AI Tutor): A personalized virtual tutor delivering dynamic English-learning modules tailored to each student’s proficiency level and progress.

Proven Impact & Massive Scale

Efekta’s platform has already demonstrated measurable success:

• Since 2022, over 4 million students in Latin America have used the platform.
• In Paraná, Brazil, a cohort of 750,000 students achieved a 32-32.5% improvement in standardized English test scores over two years.
• Globally, Efekta has reached 24 million learners, including corporate clients like McDonald’s, Amazon, and Nike, as well as universities and governments.

Beyond Latin America

Efekta’s AI solutions extend globally:

• Supporting 10,000 learners in Rwanda’s tourism and hospitality sector.
• Recognized with a 2023 Learning Technologies Gold Award.
• Covers all four core language skills-speaking, listening, reading, and writing-with real-time AI feedback.

Leadership Perspective

Stephen Hodges, Efekta’s CEO, highlighted the synergy between technology and teaching:

“By blending AI with a structured curriculum, we give every student a chance to succeed and give teachers extra support. Technology, teamed with great teachers, can improve education at scale.”

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Why It Matters

• Equity at Scale: Addresses the global shortage of qualified English teachers by delivering personalized learning at massive scale.
• Proven Gains: Evidence from Brazil underscores the potential of AI to boost language proficiency when paired with classroom instruction.
• Teacher Support: Reduces administrative burden, allowing educators to focus on mentoring and engagement.
• Global Blueprint: Offers a scalable model for integrating AI into language education for schools, corporations, and governments.